Subscriptions are a pain to pay for, yet they are an amazing source of repeat revenue for organizations. Things like ESPN Insider, a web host like dreamhost, NYT premium, etc.
Even though the steps involved for each one are almost the exact same, it’s a process I repeat over and over. It’s fragmented, and annoying.
There are services online that I WOULD pay for, if I didn’t have to setup another recurring profile somewhere. And if I knew is was drop dead simple to shut it off the minute it ceases to add value to my life.
The business idea? Build what EasyGiving.co built for donating to charities at Startup Weekend Amsterdam, but applied to web services. Apple proved that if you make it simple enough to pay for content or services you value, users will do it rather than hunt around for a free way to get the same content or service. The ease of use is worth money to many, including me.
Make the payment system simple.