Who doesn’t love happy hour? I think we can all agree that leaving work early to grab some cheap food and drink with friends is pretty great.
And I think we can also all agree that reliable information on local happy hours is hard to find. There is no central resource or database for happy hour locations, times, and specials.
Which is why it would make a great business. This is something that can start locally and expand to new geographic areas like Yelp did. And, like Yelp, much of the content can be crowdsourced.
In real life, we’re most likely to hear about a great happy hour from friends through word of mouth. This business (a website and mobile app) simply takes that experience online and scales it.
I’ll even give you the name. How about Happy Hour Hero?
Once you have the userbase and eyeballs, restaurants and bars will be happy to pay you to get in front of these new customers.
But like any operation, it’s crucial to nail the user experience first. Reach out to influencers and connectors and see if you can’t begin to gain some critical mass.
Restaurants and bars can also be a great source of information, and should be invited to submit their happy hour details on the site as well. A smart proprietor or franchisee will recognize the low barrier to entry into this new platform and jump at the opportunity to pitch his business in another new avenue.
What do you think? Let’s discuss over drinks at happy hour!