Like most people, I subscribe to several “daily deal” sites — Groupon, Living Social, etc. The problem is 90% of the time I have no interest in what they’re selling, so their emails mostly end up being digital clutter in my inbox.
What if you could create a customized web or smartphone app (or still email) that allowed users to select what kinds of deals they were actually interested in. For example, just in the past couple days I’ve gotten emails for:
- Brazilian Blowout (I don’t even know what that is!)
- Facial Peel
- Unlimited Yoga Classes
- 1-Hour Massage + Chiropractic Care
- 56% off Speaker Dock + Hair Products
- 20 Yoga Classes
- 3-Day Football Camp
- $100 to Spend on Fabric
- Family Photo Package
- $20 for $60 of Flatware
You get the idea — there’s no targeting on these messages which means it’s a huge opportunity for someone to create it.
Your business is to aggregate and categorize all the daily deal feeds, and then send to subscribers based on their preferences. Pretty simple. Instead of getting a half dozen (often) irrelevant emails, people get just one (hopefully) super-relevant email.
Conversion rates go through the roof and you’ll typically be able to make an affiliate commission on each sale you refer.