A membership website is a simple business model that is both very simple and very lucrative. Imagine you ran a membership site with 1000 people, all paying you $10 a month. How about 10,000?
Think of it like a country club online. Members pay for special privileges, exclusive access, camaraderie with like-minded people, and (importantly) they buy into the idea of belonging to something.
And the thing is, there are successful membership websites for nearly every niche imaginable, from cooking to marathon training.
Everyone is in an expert in something — what’s your specialty?
The beauty of a membership site is the power of leverage. It will take roughly the same amount of work to produce content for 10 people as it would for 1000. All that extra income is just gravy.
So how to get started?
- Establish expertise. Anyone can be an expert at anything, it just takes some time to study up and become an authority.
- Establish trust. Be honest and authentic.
- Establish value. Deliver amazing content people won’t find anywhere else.
What most people do is give away some content for free, but put the REALLY good stuff behind the membership wall. Maybe you put a few teaser videos out for the public, but make people join for access to a private forum, exclusive how-to’s, and personal attention from you, the expert.
There are some powerful WordPress plug-ins that can add a membership layer to any WordPress site, so you don’t even have to worry about the technical implementations.
The downside to starting a membership website is that you may be signing yourself up for many years of creating content. But if you choose a niche you’re passionate about, it probably won’t seem like work at all. Plus, you’ll have your entire membership base to keep you motivated and it can turn into a great support community.