Buying a car (new or used) is a pain point for many people.
Why? Because it’s a big purchase and there’s a general distrust of car dealers.
Although the Internet has brought about increased transparency, and made it more difficult for dealers to gouge buyers, there is still a lot of room for an improved car-buying experience.
New Cars
For new cars, the system I’m thinking of could be like a reverse auction system. A customer would enter the car they’re looking for, and dealers would bid for their business.
This is easier for new cars because a certain model of Camry for example is the same at Dealer A as it is at Dealer B.
Dealers would know they are in competition with each other and would have incentive to offer their best price. And customers, knowing the “bids” of all the nearby stores, would have better confidence in knowing they’re getting a good deal without having to haggle.
In an important contrast with other car shopping sites, your personal contact information would NOT be sold to the dealers. There’s nothing that pisses off customers more than getting hounded by salespeople when all they’re trying to find out is an honest price.
The system could have feedback mechanisms in place to reward good service and communication. And to punish dealers who abuse the system.
Used Cars
For used cars, the set-up would be a little trickier, but may be even more valuable. Instead of searching classifieds and other websites, customers could enter in the car they’re looking for either by model or type.
For example, you could put in Ford Escape 2006-2008, under 70,000 miles. Or you could input Small SUV, under 70,000 miles.
Similarly, dealers could then compete for your business in an open and transparent way.
Everyone wins. You get a better deal with less effort, and dealers get access to hot leads and only have to pay when they make a sale.
Monetization
You’ll need to build a tracking system in which you earn a commission on each sale generated through the site, much like an affiliate marketing set-up.
And then there’s SuperKnees. They look a bit like roller-skates but are strapped to your knees. Why would you want to do that? Well, inventor Stipan Saulich reckons they increase work potential and reduce knee stress as well as being time saving devices.
There are lots of small business owners all over the world, in every vertical, that would benefit from talking to someone with a wealth of experience in their vertical. And they want to talk to that person right now. The alternative is to spend lots of time networking and finding people to talk to. Even then, the chances that the person they find will be a) knowledgeable and b) willing to speak to them and give strategic advice are pretty minimal.
Do you run a youth hostel? Do you want to find ways to make more money than you are currently making?
Do you have a liquor license and sell beer? Do you want more customers? Do you want customers that order several hundred dollars of beer at once? Is there a fraternity nearby?